HERR for Practitioners

HERR
For All

HERR is designed for individual members. It is also built to scale. Practitioners, coaches, institutions, and enterprise partners can inquire about group licensing and integration.

Inquire About Partnership

Who HERR Serves

Every professional context.

Behavioral Health Clinicians

Offer HERR as a between-session support tool for clients navigating identity transition, existential crisis, or performance-related stress. Built on the same clinical framework you practice in.

Performance Coaches

Integrate HERR into your athlete or executive coaching programs. The inner voice work you do in session, your clients can continue daily — in their own voice.

Employee Wellness Programs

HERR for teams navigating organizational transition, leadership development, or burnout recovery. Group licensing available for HR and wellness program administrators.

Sports Organizations

HERR was built at the intersection of clinical psychology and elite performance. Bianca D. McCall's background as a professional athlete and LMFT makes HERR uniquely suited for sports psychology programs.

Clinical Authority

Built by a clinician.
Designed for the field.

HERR was designed by Bianca D. McCall, LMFT — a Licensed Marriage and Family Therapist, federal SAMHSA advisor, and existential psychology subject matter expert. It is not a wellness consumer app that borrowed clinical language. It is a clinical framework delivered through technology.

Grounded in existential psychology — not motivational content

Compliant with wellness (non-treatment) standards

Designed for use alongside, not instead of, clinical care

Group licensing available for practices and organizations

Enterprise integration inquiry available for Phase 3

The Roadmap

Built for the long arc.

Phase 1

Now

DTC subscription. Manual delivery. $19–29/month.

Phase 2

App

Native app via Google Antigravity. Automated delivery.

Phase 3

Enterprise

ECQO Holdings Tier 2/3 enterprise feature. Group licensing.

Phase 4

Institutional

Enterprise wellness feature. BMS and similar institutional integration.

Ready to bring HERR to your practice or organization?

Reach out to begin a partnership conversation.

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